Prof. Dr. Bernard De Clerck

Seghers, Mathias, et al. “How Effective Is Expressive? Consumer Perceptions of New Vernacular Features in Facebook Webcare Responses.” LINGUA, vol. 272, 2022, doi:10.1016/j.lingua.2022.103310.

Seghers, Mathias, et al. “When Form Deviates from the Norm : Attitudes towards Old and New Vernacular Features and Their Impact on the Perceived Credibility and Usefulness of Facebook Consumer Reviews.” LANGUAGE SCIENCES, vol. 87, 2021, doi:10.1016/j.langsci.2021.101413.

Seghers, Mathias, et al. “Mapping the Spread of Dutch Non-Standard Language Use on Corporate Facebook Pages : A Corpus-Based Analysis of Service-Oriented Interaction.” NEDERLANDSE TAALKUNDE (GRONINGEN), vol. 26, no. 3, 2021, pp. 363–99, doi:10.5117/nedtaa2021.3.003.segh.

Decock, Sofie, et al. “Testing the Various Guises of Conversational Human Voice : The Impact of Formality and Personalization on Customer Outcomes in Online Complaint Management.” JOURNAL OF INTERNET COMMERCE, vol. 20, no. 1, 2021, pp. 1–24, doi:10.1080/15332861.2020.1848060.