Marijke De Veirman

Dhondt, Bo, et al. “Let’s Talk about Sex… in Advertising! De Impact van Het Niveau van Naaktheid van de Influencer Op de Advertising Likeability.” TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP, vol. 52, no. 1, 2024, pp. 55–82, doi:10.5117/TCW2023.X.005.DHON.

Dhondt, Bo, and Marijke De Veirman. “‘Let’s Talk about Sex…’ in Advertising : The Impact of Influencer Nudity on Advertising Likeability.” Etmaal van de Communicatiewetenschap 2023, Abstracts, 2023, pp. 409–11.

Hudders, Liselot, et al. “The Commercialization of Social Media Stars : A Literature Review and Conceptual Framework on the Strategic Use of Social Media Influencers.” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 40, no. 3, 2021, pp. 327–75, doi:10.1080/02650487.2020.1836925.

Ye, Guoquan, et al. “The Value of Influencer Marketing for Business : A Bibliometric Analysis and Managerial Implications.” JOURNAL OF ADVERTISING, vol. 50, no. 2, 2021, pp. 160–78, doi:10.1080/00913367.2020.1857888.

De Veirman, Marijke, and Liselot Hudders. “Disclosing Sponsored Instagram Posts : The Role of Material Connection with the Brand and Message-Sidedness When Disclosing Covert Advertising.” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 39, no. 1, 2020, pp. 94–130, doi:10.1080/02650487.2019.1575108.