Marijke De Veirman

Dhondt, Bo, et al. “Let’s Talk about Sex… in Advertising! De Impact van Het Niveau van Naaktheid van de Influencer Op de Advertising Likeability.” TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP, vol. 52, no. 1, 2024, pp. 55–82, doi:10.5117/TCW2023.X.005.DHON.

Dhondt, Bo, and Marijke De Veirman. “‘Let’s Talk about Sex…’ in Advertising : The Impact of Influencer Nudity on Advertising Likeability.” Etmaal van de Communicatiewetenschap 2023, Abstracts, 2023, pp. 409–11.

Hudders, Liselot, et al. “The Commercialization of Social Media Stars : A Literature Review and Conceptual Framework on the Strategic Use of Social Media Influencers.” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 40, no. 3, 2021, pp. 327–75, doi:10.1080/02650487.2020.1836925.

Ye, Guoquan, et al. “The Value of Influencer Marketing for Business : A Bibliometric Analysis and Managerial Implications.” JOURNAL OF ADVERTISING, vol. 50, no. 2, 2021, pp. 160–78, doi:10.1080/00913367.2020.1857888.

De Veirman, Marijke. The Fairytale of Social Media Influencers : A Multi-Method Approach to Investigate the Persuasiveness and Ethical Use of Influencer Marketing. Universiteit Gent. Faculteit Politieke en Sociale Wetenschappen, 2020.