Network of Yoruba Print Culture

Netwerk van Yoruba Printcultuur
Start - End 
2021 - 2027 (ongoing)
Department(s) 
Department of Languages and Cultures
Department of Literary Studies

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Abstract

Yoruba print culture is important because of its articulation of the relationship between transcontinental print networks (between Lagos and London, for instance) and local contexts of production. The newspapers, small magazines and books of colonial and postcolonial Nigeria, especially those in Yoruba language, produced new cultural spaces and intellectual traditions that made new publics possible. Early signs of anti-colonial struggles in colonial West Africa can be found in the various networks of Yoruba print publications that existed during the colonial era. The subversive assertions and complications of postcolonial identities also make Yoruba print culture significant, especially through its foregrounding of the epistemic violence of colonialism and an emergent activist response to this. In postcolonial years, new networks helped to produce new genres of poetry such as Ewi, and also influenced the formations of new Christian denominations such as Redeemed Christian Church of God, which has several branches in Europe and the Americas. The world’s second biggest film industry Nollywood, thrives because of its link to Yoruba print culture. This project challenges the single story - of abject and poverty - about Africa, by showing that societies on the continent use print technology as an important tool that allows them to adapt and connect with an ever-changing world, as well as actively participate in the World Republic of Letters.

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