Marijke De Veirman

Dhondt, Bo, et al. “Let’s Talk about Sex… in Advertising! De Impact van Het Niveau van Naaktheid van de Influencer Op de Advertising Likeability.” TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP, vol. 52, no. 1, 2024, pp. 55–82, doi:10.5117/TCW2023.X.005.DHON.

Dhondt, Bo, and Marijke De Veirman. “‘Let’s Talk about Sex…’ in Advertising : The Impact of Influencer Nudity on Advertising Likeability.” Etmaal van de Communicatiewetenschap 2023, Abstracts, 2023, pp. 409–11.

De Veirman, Marijke, and Liselot Hudders. “Luxury Influencer Marketing and Subjective Well-Being.” The Rise of Positive Luxury : Transformative Research Agenda for Well-Being, Social Impact, and Sustainable Growth, edited by Wided Batat, Routledge, 2022, pp. 79–101, doi:10.4324/9781003163732-7.

Hudders, Liselot, et al. “The Commercialization of Social Media Stars : A Literature Review and Conceptual Framework on the Strategic Use of Social Media Influencers.” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 40, no. 3, 2021, pp. 327–75, doi:10.1080/02650487.2020.1836925.

Ye, Guoquan, et al. “The Value of Influencer Marketing for Business : A Bibliometric Analysis and Managerial Implications.” JOURNAL OF ADVERTISING, vol. 50, no. 2, 2021, pp. 160–78, doi:10.1080/00913367.2020.1857888.