Femke Loose

Loose, Femke. Uncovering the YouTube Generation : A Multi-Method Approach to Unveil the Challenges YouTube Advertising Poses for Preschool Children. Ghent University. Faculty of Political and Social Sciences, 2023.

Loose, Femke, et al. “Preschoolers and Advertising : A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children.” JOURNAL OF ADVERTISING, vol. 52, no. 3, 2023, pp. 439–55, doi:10.1080/00913367.2022.2043794.

Loose, Femke, et al. “A Qualitative Approach to Unravel Young Children’s Advertising Literacy for YouTube Advertising : In-Depth Interviews with Children and Their Parents.” YOUNG CONSUMERS, vol. 24, no. 1, 2023, pp. 74–94, doi:10.1108/yc-04-2022-1507.

Loose, Femke, et al. “Ad or Not? The Role of Disclosures in Sponsored YouTube Videos Aimed at Preschool Children.” Etmaal van de Communicatiewetenschap 2022, Abstracts, 2022.

Loose, Femke, et al. “Ad or Not? The Role of Advertising Disclosures in Youtube Kidfluencer Videos Aimed at Preschool Children.” ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts, 2022.