This empirical research aims to explore the process of negotiating queer aesthetics in challenging hegemonic structures in contemporary Indian fashion. The repertory of contemporary representations of the predominant notions of manliness has defined the social and cultural narratives that allow men to participate in society as full-fledged players. As for those men who contravene or do not fully conform to these narratives – classified as non-masculine, queer, and MSM – a majority have been sidelined and disregarded in mainstream culture. The intent is to unpack the complexity of non-normative identity production by looking into aesthetic practices that transgress binary hetero-homo thinking, making it possible to visualize and acknowledge the spectrum of queer identities within local cultures and media. The aim of this research is to register the presence of a variety of distinct queer styles in everyday life and to document the ways in which queer aesthetics subvert gender identity and gender performance in visual culture, affecting conventional perceptions of manliness in the postcolonial context.